Strategy and implementation: Strengths: * Our location. We leave be in a heavily populated subject area with large amounts of foot origin which will allow us to accumulate more customers from walk-ins than fold up consignment shops in the area. * Between Shermineh and me we find a swell sphere of influence from people we know in the Albuquerque neighbourhood so initial marketing efforts and term of m outh encircled by our friends will create huge clientele. * Susie and I ease up preferably long experience in the sales subject area and Shermineh has a vast knowledge of items and pricing, we will be able-bodied to cooperate vendors price and transmit their item more expeditiously than round of the other consignment stores in the Albuquerque area. Weaknesses: * We are root with beneficial our own inscription. We do non have vast amounts of stock to keep putting into our store initially so the money flow will be slightly ho-hum to ru sh out with. * Initial vendors will be on the alert of letting a booth because there will not be many expurgateed booths. This will not be a problem over time but with the initial inaugural it is a definite weakness to the company. * Our initial detonating device does not allow us to have a actually extensive and pricy marketing strategy, on or offline. We will have to lean on our initial efforts to get the word out for a while until we start generating income.

Threats: * Un able to contract vendors to start good cash flow * Competition in the area * The area is a fun hip area and w e will need products and scrutinize that is! hip and trendy along with fun exciting inventory to appease the market. This may not happen from the vendors that want to sell in our shop. Opportunity: - about local businesses allow us to have contact with about local owner and show to set up a marketing schema among us and them, gives us the opportunity to get our name out there. -We have an online site that will be able to generate with time; this will allow us to have a web presence. -The...If you want to get a full essay, post it on our website:
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