Title Has Internet Reshaped Marketing Strategies? The concussion of profits/e-commerce/e- demarcation on B2B market strategies in comparison to B2C merchandising strategies Aims This research is aimed to sell the impact of the meshwork/e-commerce/e-business websites marketing strategies employed by business- to- business (B2B) and business-to-consumers (B2C) companies. It is alike aimed to examine the behaviour of the business-to business (B2B) companies marketing strategies in relation to business-to-consumers (B2C). Objectives To investigate the impact of internet/e-commerce/e-business on B2B marketing strategies. To demonstrate difference between B2B marketing strategies and B2C marketing strategies in context to the incorporation of internet/e-commerce/e-business websites. To investigate the impact of internet/e-commerce/e-business on B2C marketing strategies. Background Marketing is an essential expose of any business, careless(predicate) of products or ser vices provided and target market. Business-to-business (B2B) marketing requires companies to focal point on building relationships and communication techniques that generate leads which will eventually be converted into customers. Business-to-consumer (B2C) marketing focuses on a free radical or a target consumer in holy order to ready sales or market services.
With the emergence of the internet, the impact of internet is cursorily changing the world into a global e-market go forth in which companies participate and work together (Varadarajan & Yadav, 2002). Or in former(a) words, e-commerce is turning the world into a small place wh ere anyone abide go anywhere and can commu! nicate with anyone else whenever they would like to (Afuah & Tucci, 2003). With the approaching of internet, the technology advancement has shifted towards e-commerce. The era of internet has excelled from general ships political party processes to customer interaction. For instance, there is non a business that is not taking into account e-commerce and e-business. Internet...If you want to get a spacious essay, order it on our website: BestEssayCheap.com
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