When The Dolls Were First Sold, Mattel Used The Slogan

When the dolls were first sold, Mattel used the slogan â€Å"We girls can do anything†. Since then it has been joined by similar phrases like â€Å"Be anything. Do everything.† and the more recent â€Å"What happens when girls are free to imagine they can be anything?† The message that Mattel is trying to push is that young girls will play with the doll, and by doing so will imagine themselves living vicariously through Barbie. There have been many iterations of Barbie, and Mattel proudly flaunts all the various careers that Barbie has had over the decades. Careers that include being an astronaut, firefighter, nurse, teacher, and even the president of the United States. Yet the most popular, perhaps the stereotypical image of Barbie, is the one first†¦show more content†¦Indeed, the visual image completes the unfinished words for you, filling in with pictures what the words leave out† (Lutz 528). Indeed, combine the thin image with the consumerist visuals of fancy cars, enormous mansions, and you get a harmful message being pushed onto young children. Girls would assume that along with wanting Barbie’s house, they would want to obtain her body as well, because her body is what a normal woman should look like. These young girls are being shown this image as the ideal, more desired body of a grown woman, and it would make sense that they would want to grow up to look just her. While thinner may seem healthier, low self-esteem, unhealthy eating habits, and other unhealthy consequences can result from going to the extreme to achieve that thin body image. Now that it has been proven that the thin ideal is being pushed on children, children as young as 5, one should know the possible consequences of its exposure. When children are constantly being shown one certain ideal, it will soon become internalized, which leads to behaviors that often go unnoticed by parents. While these behaviors may seem harmless at first, they can b e part of a bigger unhealthier problem. A study was done where young girls played with dolls with different body proportions, and then were given snacks to eat, this was the result, â€Å"they ate less food when they played with the thin dolls than when they played with the average sizedShow MoreRelatedMass Media And Its Effects On Children1631 Words   |  7 Pagespushed a form of imagery called the thin ideal. It is there when they see their television shows, featuring their favorite actress; it is there when they play with their favorite toys. Adult women are aware of the thin ideal; it is the belief that the public is being pushed a certain body image by the media, one that is skinnier and unrealistic. Young girls are being pushed that same image, and one example of it is the very popular children’s doll, Barbie. 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