Development European Online News And Music -Myassignmenthelp.Com

Question: Discuss About The Development European Online News And Music? Answer: Introduction Online to offline (O2O) business is a strategy that uses online advertising and marketing approaches to identify potential clients, create awareness of services and products and finally lure the customer to visit the physical store to buy the goods and services (Del, 2013). This model comprises of four components content management, order management, customer service and Break Bulk deliveries to B2C (Business to Customer) (Swatman, 2009). In this paper we apply all this components on the development of an ice cream parlor in MMU. Content Management The developers of the online platform for the ice cream parlor in MMU must ensure that the content is attractive and good. The following must be put into action to ensure this: Developing a product review platform on the website This will give the customers a platform to express how they felt about the ice cream and services offered by MMU ice cream parlor. In this case customers will act as the advocates of the business thus the best way to get the ice cream validated by a third party (Ribbik, 2014). Ensuring quality images Anybody who buys goods online views their pictures first (Shen, 2014), thus MMU ice cream parlor must ensure quality pictures of their ice cream are taken. The pictures should be clear and show some of the customers eating and enjoying their ice cream. Developing an easy payment process The checkout page is the final stop for peoples shopping journey (Choi, 2008). The design must be in a way that payment is clearly shown and as easy as it can be. If possible, several payment processes should be employed and clearly displayed. Ensuring quality design Many online customers base their opinion on the websites overall design (Laudon, 2013). The MMU ice cream parlor website should be professionally designed to give it a high rating on customer opinion thus translate to increased sales. Order Management An efficient ordering online system should be ensured by the parlor through the following ways: The website must be fast and efficient MMU ice cream parlor must ensure that their site is optimized for mobile web browsers and at least implement an efficient and fast mobile app. This will ensure customers spend less time ordering for their goods thus maintain them because most of the online visitors will abandon their orders if the site requires more time to place orders. Retaining customer database The website should be designed in a way that a customer can be able to trace their previous orders easily thus when making a similar order they just click a few buttons (Nishii, 2008). Streamlining the pickup process The pickup process after orders have been made online should be made quick and easy. The customer should just present their receipt and the parlor and get their ice cream in time. Customer Service Good customer service means should be created and maintained by every business (Law, 2010).. MMU ice cream parlor should consider the following in ensuring this: Know the product well MMU ice cream parlor should ensure all its customer facing staff know the product well and beware of the most common questions that customers ask. This will help them articulate well the answers the customers require. Be friendly at all times The company should train its staff to be friendly to customers, every conversation should start with a smile and a warm greeting. If the customers call they should be addressed in a friendly way. After every service the staff should learn to say thank you. Be responsive MMU ice cream parlor staff should ensure they respond as quickly as possible to all enquiries made by customers. This will boost customer confidence thus translate to improved sales. Break Bulk Deliveries To B2c Break bulk are goods that must be loaded individually and in this case delivered to the end user (the customer) (Mikurak, 2012). The company should embrace the following in ensuring efficient delivery of its products: Secure delivery The ice cream delivery equipment and vehicles should be licensed to ensure compensation incase of any accident during delivery. Fast delivery MMU ice cream parlor should ensure that their ice cream is delivered on time to the customers, this will boost customer confidence in their services. Reliable Each time delivery is promised the companys reputation is put in the line (Rogg, 2009), thus the parlor should ensure they employ delivery mechanisms that are highly reliable. The company should come up with package tracking through the internet. Professional appearance The appearance of drivers, staff and ice cream tracks reflects on the business. The delivery vehicles should be clean and the staff should maintain a neat appearance. Conclusion The MMU ice cream Parlor must consider the ideas discussed above to ensure that it grows its customer base. Above everything else the goods, they produce must be up to standard and constant improvement ensured depending on the ever-changing customer preferences. References Del Real, A. E. (2013). U.S. Patent No. 8,353,012. Washington, DC: U.S. Patent and Trademark Office. Law, R., Qi, S., Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism management, 31(3), 297-313. Mikurak, M. G. (2012). U.S. Patent No. 8,271,336. Washington, DC: U.S. Patent and Trademark Office. Shen, C., Wang, Y. (2014). Online to offline business model. Laudon, K. C., Traver, C. G. 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