Direct marketing plan for expatriate sports and health centre Essay

Direct marketing plan for expatriate sports and health centre - Essay Example The direct market plan for developing the club will: i. First, create the overview of health and sports marketing to create the required brand’s message ii. Next, proceed to determine how the message fits the club’s development, and match the opportunities with the new brand message. iii. Finally, the health and sports club should be determined by the strategic business formula, and a clear, concise and meaningful approach applied. The centre will begin providing sports and health services in the city for expatriates and their families. The centre will start operating from January 2012 as per the schedule program. 1.0 Introduction The market focus for the direct marketing plan is provided by an extensive market fronts in Expatriate Sports and Health Centre and the larger global markets. The composition of business growing levels brings about the Expatriate Sports and Health Centre’s relevance into the significant market exploration of Real’s product bases. This is competitively provided in view of the marketing strategy process and within the evidenced market penetration, the business explains its promising role in exploring the potentially rich sporting markets in Expatriate Sports and Health Centre. ... 1.1.2 Business Description The children and/or adults can spend all the time in the centre taking part in a number of activities including multi-sport coaching programs offered. The club will offer a number of sessions that are intended to help built and improve the participants’ health and in some instances professional wellbeing. The centre will cover several types of sports including cricket, football, tennis, hockey, dance and martial arts. On the health side, a modern gym will be set up to gather for the general physical exercises such as weight loss programs. 1.1.3 Management description The overall management will be vested on the members of staff. The top level managers will be undertaken by the board of directors. Individual day-day responsibilities will be done by the management. The appropriate strategy for running the centre will be based on relevant laws and regulations. Specific areas which would require an inclusive leadership would also be determined. 1.1.4 Pur pose of the direct market plan This plan is intended to propose a project which will include developing a structure that offers a range of facilities from fitness to social connection. The layout and atmosphere will certainly meet internationally accepted standards. Further, the club will be completed with luxuriant steam rooms, plunge pools and saunas. There will be an extension which will be based on customized needs. For instance, the plan will have secluded sessions for treatments. It will also have other secluded areas for rejuvenating toning and also for slimming regimes. The direct market plan will make a proposal including relevant feasibility study evaluations and operational determinations. 1.2 Strategic Plan The strategy