Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 words - 11

Visual Literacy in Business - Essay Example When putting together a communication piece through the use of visuals, there are important steps to follow. The first step is organizing the data to present. There are two fundamental possibilities in the organization of data, and they are charts and tables. Neither of these possibilities is better than the other though each has its specific purposes and strengths. The most crucial point to consider before commencing the process of designing is the main point of the presentation. The second step is highlighting the data. When designing the charts, it is important to recall that the human brain intuitively recognizes the differences in size, shape, color, orientation, and hue and attach particular meanings to them (Apkon, 2013). The visual properties are known as pre-attentive variables since the process of perceiving them is immediate and automatic and does not need the involvement of conscious thought. The designer should use this knowledge for the purpose of intentionally highligh ting the most important information. The third and last step is showing the data. It is important to display only the content that is meaningful and leave the items that are extraneous. It is not advisable to decorate the data since it may hinder and distract the audience from perceiving what is irrelevant and what is important (Apkon, 2013). Failure to follow these steps will lead to distracting the audience who will not understand the main point of presenting the visual communication